John Deere Brand Refresh

John Deere is an international retailer that sells farming and lawn equipment. This brand refresh aims to target a younger demographic than their typical audience while still maintaining their current history and trust that they have built with their audience. The campaign utilizes the refreshed brand and leans into the theme of green that has always been a statement for their brand and shows the place of John Deere equipment in everyday scenarios and its impact on community, family, and coming generations.