Robotics Recruitment Campaign

That ONE Team is a local high school FIRST® Robotics team that focuses on teaching high schoolers the skills to thrive in future careers, specifically those which are STEM related. This recruitment campaign targets high school students, specifically freshmen boys, to encourage them to join the team and commit to growing their skills and future success. It utilizes well known slang phrases and dynamic imagery to draw in the viewer, allowing them to truly engage with the concept and contemplate future participation.