TRA Awareness Campaign

The Technology Reliance Alliance is an organization that advocates for the responsible use of technology and brings awareness to both the underutilization and the overreliance on technological devices in our everyday life. This campaign aims to create awareness of their organization and mission, and to draw their target consumer to their website and the resources they provide. They utilize a variety of media to reach the widest range of people while also ensuring that they are advertising where their target audience is most likely to spend their time. Their visuals focus on bright and bold eye-catching designs with a technological undertone, contrasting with more organic rounded shapes to emulate some of the tension that people can feel between technology and the natural world.